CLAIM: Switching to Sarson’s from Non-Brewed Condiment only costs a tiny £0.0021 per portion
Calculation based on a 5ml sprinkle comparing 3 sample wholesalers’ (Friars Pride, Henry Colbeck and VA Whitley) sell out prices for Sarson's Malt Vinegar and NBC in June 2022
CLAIM: Sarson’s is the UK’s number 1 malt vinegar brand
Nielsen data 52 w/e 28 June 2019
Independent consumer insight Toluna June 2019 sample 504 consumers
CLAIM: 9 out of 10 fish and chip shop customers would prefer their chips to be Sprinkled with Sarson’s Malt Vinegar rather than Non-Brewed Condiment
DATA: When in a fish & chip shop, which would you prefer your chips to be sprinkled with?
A. Sarson's Malt Vinegar 91.27%
B. Non-brewed condiment (a cheaper 'vinegar substitute' created with water, acetic acid & often caramel colouring 8.73%
Over 90% of customers prefer to see brands they know and trust when it comes to condiments when eating out
DATA: Would you prefer to see brands you know and trust when it comes to condiments when eating out? e.g. Heinz Tomato Ketchup, Hellman's Mayonnaise & Sarson's Malt Vinegar
A. Yes 90.87%
B. No 9.13%
CLAIM: 3 out of 4 customers think a fish & chip shop that offers branded condiments rather than unbranded tends to be a more quality establishment
DATA: Do you think that fish & chip shops who offer branded condiments tend to be more quality establishments than those offering unbranded?
A. Yes 76.59%
B. No 23.41%
Over half of customers would like to be able to purchase Sarson’s Malt Vinegar in their local fish and chip shop to add at home
DATA: Would you like to be able to purchase Sarson's Malt Vinegar in your local fish & chip shop to take home to add to your fish & chips at home?
A. Yes 53.97%
B. No 46.03%
Profit Opportunity Calculation
Calculation based on T Quality sell out price June 2020, 2 cases at £13 per case of 12 x 300ml. Based on RRP of £2. Sell out price at the sole discretion of the retailer.